Are you looking for a way to reach more local clients? If so, then you should consider using geotargeted ads. Geotargeting allows you to target specific areas with your advertising campaigns, which can be extremely beneficial for businesses in the Architecture, Engineering, and Construction industries. In this blog post, we will discuss how geotargeting works and how you can use it to reach more local clients. We will also provide some tips on setting up your geotargeted ads. So if you’re ready to start targeting more local clients, keep reading!
What is Geotargeting?
Geotargeting is a method of targeting specific locations with your advertising campaigns. This can be done by targeting specific countries, states, cities, or even neighborhoods. When you use geotargeting, you can ensure that your ads are being seen by people who are interested in your products or services. This can be extremely beneficial for businesses in the AEC industry, as it allows them to reach a more targeted audience.
How Can I Use Geotargeting to Reach More Local Clients?
There are a few different ways that you can use geotargeting to reach more local clients. One way is to target specific cities or states that you want to reach. This can be done by targeting specific keywords that are relevant to your business. For example, if you’re a civil engineering company based in New York, you could target the keyword “civil engineering New York.” This would ensure that your ads are being seen by people who are searching for civil engineering companies in this area.
Tips for Setting Up Your Geotargeted Ads
There are a few things that you should keep in mind when setting up your geotargeted ads. First, you will need to make sure that your ad is relevant to the location you’re targeting. This can be done by including keywords that are relevant to your business and the location you’re targeting. Second, you will need to ensure that your ad is visible to people in the target location. This can be done by setting up your ad so that it appears on websites that are popular in the target location. Finally, you will need to make sure that your ad is affordable. This can be done by setting a budget for your ad campaign and making sure that you’re only targeting locations that are within your budget.
Why is Google My Business important for Geotargeting Strategy?
If you want to succeed with geotargeting, you need to make sure that you’re using Google My Business.
Google MyBusiness is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
To get started, sign up for a free Google MyBusiness account and verify your business location. Once your business is verified, you can claim your listing and start managing your profile. Be sure to keep your business information accurate and up-to-date, including your hours of operation, contact information, and business description. You can also add photos and videos to showcase what makes your business unique.
By taking these simple steps, you can make sure your business is easy to find online and improve your chances of driving customers to your door.
As you can see, geotargeting can be a great way to reach more local clients. If you’re in the Architecture, Engineering, and Construction industry, then you should definitely consider using geotargeting to reach your target audience. Keep these tips in mind when setting up your geotargeted ads, and you’ll be sure to see success. Thanks for reading!