Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
While content marketing can take many different forms, some common examples include blog posts, e-books, infographics, webinars, and case studies. When executed effectively, content marketing can help businesses build brand awareness, generate leads, and drive conversions. Perhaps most importantly, though, it can create relationships of trust and loyalty between a business and its customers. By delivering truly helpful and engaging content, businesses can establish themselves as thought leaders in their industries — driving even more leads and sales in the process.
Content Marketing is also an excellent way to build relationships with other businesses. When you provide helpful information to them, they are more likely to want to do business with you.